Business growth has slowed, revenue stuck for 2 years, lack of new innovations, and in need of scaling up.
Audience reach is limited, cost increases, but revenue fails to improve.
Optimizing ad funneling and expanding the target audience.
Revenue Growth in 2 Months
Optimization Period
Customer Acquisition Cost (CAC)
New brand, low revenue, and ROAS hovering around 1.
Market share is still limited, and ads are merely set up without data-driven optimization.
Executing a multi-platform strategy across TikTok, Shopee, and CPAS. Hillir also created an affiliate management program to aggressively scale TikTok Ads GMV Max.
Revenue Growth
Total Monthly Revenue
Optimization Duration
Business revenue has been stuck for the past year and was previously managed by another agency without growth.
Marketing channels have not been optimized, leaving the marketing pool overly reliant on a single channel.
Optimizing ad funneling, activating channels like CPAS and TikTok, and maximizing high-demand products.
Revenue Growth
Optimization Period
Multi-Channel Marketing Activation
Revenue felt stagnant despite conducting various offline activities.
Target audience is misaligned with the market, and new buyer growth remains insignificant.
Focused on running 2 key campaigns: new visitor campaigns to aggressively reach new audiences, and RMK (remarketing) to nurture previous potential buyers.
Monthly ROAS
Revenue Growth
Revenue Growth / Development